Offline Marketing Methods For Getting You More Online Sales

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asked May 4 in HST251 by portcolony18 (120 points)

There are a ton of ways to drive people to your website using offline marketing methods, and in today's blog post, Infia.co would like to share with you some of these ways to get new customers this way. You should know that offline prospects pay more and pay BETTER than regular online customers, so the more of these people you get to your website, the more profitable you will become.

We want to share some of the offline marketing strategies that I have used to drive traffic to my website. In fact, here's the first strategy that I use.

1) Postcards

With postcards, you can promote your website simply and easily. Simply design it in a way that gets your reader's attention, and that has your website address prominently displayed on it. You can run a test sample of this by renting out about 5,000 names from the SRDS (standard rate and data service), and see how your campaign works. Here's another way to get traffic to your website using offline methods.

2) Newspaper Advertising

You could quickly run a display ad in the proper section of your local newspaper and have your website link at the end of the ad. Your best bet is to offer something for free and make your offer attractive. Some people will visit your site and sign up, and some of them will buy that same day. This is a highly effective way to market your products and services in a primarily read medium.

Here's another tip for getting traffic with offline methods:

3) Classified Ads

People still wade through the classifieds to look for great deals. Once they see your ad and your website information, a lot of them will check your site out to see what you have to offer. You can advertise in magazines, newspapers, or even specific monthly newsletters. There's a ton of people who could probably use your product or service, so make it attractive and monitor the results to see if it's worth your efforts.

These three offline marketing methods can bring you high-quality leads within a short period of time. Go out there and start using these techniques in your online business today.

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